Inappropriate use of Facebook

Hello everyone! 


I've been so busy that I haven't had the time to update my blog :( sorry! I've been quite sick as well sighh...


But here it is my next blog post: Appropriate Use of Facebook 


I found an issue of Business Review Weekly at home the other day and an interesting article. 

The article describes the companies which have emerged and developed during the Global Financial Crisis which they call "Fast Starters". It then states that 'A common theme among this year's Fast Starters is their increasing use of social media to expand and forge better relationships with their customers. Almost eight out of ten use social networking sites such as Youtube, Facebook and Twitter to promote their businesses and engage with customers'.


I'm know other students have talked about this topic in their blogs as well... such as Amity's blog about Facebook advertising but after reading this article it got me thinking...social media is definitely a very important tool used by many businesses these days, but do companies actually know how to use Facebook appropriately? 


I liked Mrs. Fields Australia Facebook page and hence, I get updates every time the account is updated. But I don't understand why they would post some of the things have...for instance a few months ago all around Australia there was a new trend of 'Planking' where people lie flat on their stomach in unusual and often dangerous places. One man has already died while planking on his balcony.

However, instead of discouraging this behaviour Mrs. Fields Australia posted and supported a Facebook community which supports that 'planking' originated from Snoopy! 

I want to know how is Snoopy planking relevant to Mrs. Fields cookies?!? And how is this a good use of social media to forge a relationship and engage with customers?


Can you guys think of any other examples where you've come across inappropriate use of Facebook by businesses? 




Thanks everyone! Looking forward to reading your comments!