I finally have time to sit down and write my blog! I've had a long week...especially with block mode classes for the 'Marketing and Society' class :) 9am to 5pm Friday and Saturday...with minimal breaks and NO lunch break...we had to have lunch in class two days in a row! Anyhow I should stop complaining about my classes and get one with this blog :)
Because I have immersed myself into the world of 'Social Marketing' I thought it would be good to focus my blog on this topic today!
For those who are a bit confused about the title of my blog and don't know the difference...
Social Marketing - Refers to marketing strategies and activities Not For Profit organizations use.
While Social Media Marketing - Is what we're doing in this unit...learning about marketing using social media tool :) I'm not going to go into detail of this definition as our class has already done a great job in defining it in our collaborative writing :)
Anyhow, I came across this article written by Probono Australia "The Australian NFP Facebook Factor" I thought it was very interesting that over 70% of Not-For-Profits yet only 21% of these organisations have a Social Media Strategy. Which relates back to Ross' blog about Coca Cola's strategy :)
It seems like both profit-seeking and not-for-profit organisations are jumping on the ban wagon of using social media to communicate with cutomers/donors yet without having a clear vision? I volunteer for a local charity and I know that they have simply started a Facebook page because they 'needed' to...not because they 'wanted to'.
Do you guys think there's a difference between Not-For-Profit's social media strategy and Money-hungry companies?
I think it is a difference between them and also it depends on the objectives of the SMM strategy.
ReplyDeleteHi Daiz! I think that Not-For-Profits organisations have less resources allocated for marketing activities (in general) than the other organisations...So, their SM strategy could be more bounded.
ReplyDeleteHey Ellen - I think that's true at the end of the day it depends on their NFP's objective.
ReplyDeletePaulette - i agree! I'm volunteering for 2 charities right now and it's really bad they never have enough resources (people, money and time!!)
Hi Daiz
ReplyDeleteI think there is a difference, but I don't think there should be a difference. I think its great that people like you volunteer at NFP's because you obviously take a wealth of knowledge with you that could certainly be of great assistance to these companies. As Paulette pointed out, resources are limited and therefore they cannot necessarily dedicate a staff member to manage the SM activities. Should someone like you develop something for them (as a volunteer) and show the results that it could potentially generate, they may re-consider their position. Keep up the good work!
Ross
I think there is a difference between them as their objectives and strategies differ.
ReplyDeleteSocial media is often used to cut costs, so social marketers often look to it as a way to get their message out for "free". They are definitely good mates!
ReplyDeleteHello Ross thanks i just thought it was really interesting during that class and yes i really want to help the charity that i'm working for but they just don't understand the importance of social media and how to use it!!! it's so frustrating lol i really liked your Coca Cola blog too :)
ReplyDeleteMary - that's true...because i guess charities are hoping to raise funds while corporations want to make money but then and again i dun think their marketing strategies should be that different hehe
Wags - That's true and i know with the charity that i'm currently associated with they think facebook is actually more effective than their forums because more people are able to answer questions instantaneously :)